Sales page examples

A sales page examples swipe file is a collection of real, live pages that ask for money, captured as they ran. We curated 29 examples across long-form sales pages, checkout pages, bump offers and order confirmation pages.

The whole path to the purchase. Checkout pages, order bump offers and order confirmation pages are in here too, because the page that takes the card is as much of the conversion as the page that makes the case.

As long as it takes to answer every objection between interest and the card. Read the examples here and length tracks price: a low-ticket offer closes in a screen, a course or a cohort takes considerably more.

Most of the strong ones here move through the same beats: the promise, who it is for, what is inside, the proof, the objections, the price and the guarantee. The order changes; the beats rarely do.

After the value is established and before the reader has to hunt for it. Several examples here repeat the price and the button multiple times down the page rather than hiding it at the bottom.

Fewer decisions. The checkout pages in this collection strip the navigation, restate what is being bought, and keep the form to what is legally needed to take the payment.

A bump offer is a small add-on presented at checkout, usually as a single checkbox. The examples in this collection show the shape that works: one line, a low price relative to the main offer, and directly relevant to what is already in the cart.

The ones here do. A confirmation page is the moment of highest goodwill in the whole funnel, and the strong examples use it to set expectations, ask for a share, or make the next offer.

Study the structure, the objection order and where the proof sits, then write it in your own words for your own offer. Copied sales copy reads as copied, and it will be selling the wrong thing.

Yes. Every one is from a working creator or company, with the creator named on the card and a source link to the live page.

New pages go in as we come across them. This collection grows more slowly than the others because a sales page has to be worth studying before it earns a place.

Yes. Every example is open to everyone, with no account and nothing to buy.