Viral hooks examples

Retention. If more than about 35% of viewers drop in the first three seconds the algorithm stops pushing the video. Every hook here is built to hold that window — by opening a curiosity gap, breaking a pattern, or making a claim the viewer wants resolved.

A text or spoken hook is what you say — a phrase you adapt to your topic. A visual hook is how you shoot it: a dolly zoom, walking while talking, an aerial shot. Both hold attention, and the strongest openings usually use one of each. Filter by hook type to see them separately.

No. They are templates, not scripts. The pattern is what transfers — the specifics have to be yours, or the hook promises something your video does not deliver, which costs you more retention than a weak opening would.